User-oriented Package 亲民化商品包装设计
孟永刚，柳丽娟，方拓
目的 研究商品包装的亲民化设计。方法 简要概述亲民化设计的内涵及亲民化包装设计的原则；以人性化和情感化设计为理论依据，探讨商品包装亲民化的设计要素，并从包装材料、包装结构、包装造型、包装装潢4个方面深入分析亲民化包装的设计要素。结论 商品包装设计要为平民服务，提高大众的生活质量，亲民化的包装设计对促进商品销售，营造健康的消费环境，构建和谐社会具有重要意义。
Yonggang Meng, Lijuan Liu, Tuo Fang
It aims to research the user-friendly design in commodity packaging.It briefly introduces the connotation of the user-friendly design，and the principles of the packaging user-friendly design.Based on the theories of humanity design and emotional design，it discusses the design elements about user-friendly packaging design from packaging material，packaging structure，packaging sculpt and packaging decoration. The packaging design needs to service for people and improve the quality of life for the public.The user oriented design packaging plays an important role on promoting the sale of the goods，creating the healthy sales environment and building the harmonious society.
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